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http://dx.doi.org/10.7318/KJFC/2022.37.2.119

The Transition of Masan's Restaurant Business from 1960s to 1980s  

Lee, Kyou-Jin (Department of Food and Nutrition, Kyungnam University)
Publication Information
Journal of the Korean Society of Food Culture / v.37, no.2, 2022 , pp. 119-132 More about this Journal
Abstract
The purpose of this study is to examine the changes in the Masan region's restaurant industries from the late 1960s to the early 1980s. Within this period, there were 1,597 numbers of restaurants found in 'Masansanggongmyeonggam'. During the same period, 313 restaurants appeared in the 'Gyeongnamsinmun' restaurant advertisements. The characteristics of the restaurant industry in Masan during this period are as follows. In Korean food, meat menus such as 'Bulgogi' became popular, and local foods such as 'Masan Aguijjim', 'Kkosirak', 'Hoebaekban', and 'Jinjubibimbap' were commercialized. Due to the government's 'Punshik Changny-ö' policy, the flour food became popular and the number of Chinese restaurants rapidly increased. New western foods were also introduced, such as hamburger and pizza. Grilled whole chicken at 'Yeongyangcenter' became popular, and the emergence of 'Food Department Store'. These new changes were introduced so quickly that there was almost no time difference with the metropolitan area, and it is thought that this is because the young people who moved in as the Masan area was industrialized actively accepted the new changes.
Keywords
Masan; food service industry; wheat flour food; local food;
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