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http://dx.doi.org/10.7318/KJFC/2021.36.4.341

Analysis of Meal Price and Operator Perception on Optimal Price by Types of Kindergarten Establishment: An Application of Price Sensitivity Measurement (PSM) Technique  

Park, Moon-kyung (Department of Food and Nutrition, Hanyang Women's University)
Shin, Seoyoung (Department of Food & Nutrition, Seoil University)
Kim, Hyeyoung (Department of Food & Nutrition, Baewha Women's University)
Lee, Jinyoung (Department of Food and Nutrition, Hanyang Women's University)
Kim, Yoonji (Department of Food & Nutrition, Yonsei University)
Publication Information
Journal of the Korean Society of Food Culture / v.36, no.4, 2021 , pp. 341-348 More about this Journal
Abstract
The purpose of this study was to analyze the operators' perception of the allowable price range and the optimal price of kindergarten meals by using the PSM (price sensitivity measurement) technique and provide basic data on calculating kindergarten meal costs reflecting realistic meals. From April to May 2021, 779 kindergartens in Seoul were surveyed, based on 246 (31.6%) of the respondents. According to the survey, kindergarteners spent 3,506 won for meals on average, followed by 3,822 won for kindergarten attached to elementary school, 3,316 won for public kindergartens, and 2,896 won for private kindergartens (p<0.001). The allowed price range for the kindergarten meal service workers was estimated at 3,447~3854 won, 3,447 won for PMC (Point of Marginal Cheapness), and 3,854 won for PME (Point of Marginal Expensiveness). The appropriate cost of the kindergarten meal service provider was 3,950 won for kindergartens attached to elementary school, 3,425 won for public kindergartens, and 3,546 won for private kindergartens.
Keywords
Kindergarten; price sensitivity measurement (PSM); meal price; optimal price;
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Times Cited By KSCI : 1  (Citation Analysis)
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