1 |
Aaker, D. A., Bruzzone, D. E. 1985. Causes of irritation in advertising. The Journal of Marketing. 49(2), 47-57
DOI
|
2 |
An D, Kim S. 2012.. Attitudes toward SNS Advertising: A Comparison of Blog, Twitter, Facebook, and YouTube. The Korean Journal of Advertising, 23(3), 53-84
|
3 |
An JM, Lee SB, 2017. The influence of the attributes of restaurant industry PPL on PPL accommodation attritude, brand image and brand awareness, purchase intention, International Journal of Tourism and Hospitality Research, Seoul, Korea, pp 263-279
|
4 |
Bagozzi, Richard P. and Y. Yi, 1988. On the Evaluation of Structure Equation Models. Journal of the Academy of Marketing science, 16(1), 70-83
|
5 |
Bauer, R. A., & Greyser, S. A. 1968. Advertising in america, the consumer view.
|
6 |
Choi NH, Lee CW. 2006, The roles of Brand Image on the Brand-Value-Up, Journal of Consumption Culture, 9(3), 67-89
|
7 |
Choi SY, Hong WS. 2015. The Effects of Video Advertisements' Value Dimensions for Restaurant Brands on Consumer's Brand Trust and Loyalty. Journal of Foodservice Management, 18(5), 7-34
|
8 |
Erdem, T., J. Swait, and A. Valenzuela. 2006. Brands as Signals: Across-country Validation. Journal of Marketing, 70(1), 34-49
DOI
|
9 |
Gao, Y., Koufaris, M. 2006. Perceptual antecedents of user attitude in electronic commerce. Acm Sigmis Database, 37(2-3), 42-50
|
10 |
Han SH, Yeo JS. 2007. Articles: Analysis of the influence of Product Placement (PPL) in TV Programs on Consumers' Attitude. Journal of Consumer Studies, 18(1), 1-20
|
11 |
Kim JH, Han MY, Kim HJ. 2002. The Effects of Evaluations of Web Service on the Brand Trust and Brand Loyalty, The Korean Journal of Consumer and Advertising Psychology, 13(1), 33-51
|
12 |
Kim S. 2007. The Effect of the Product Placement (PPL) on Brand Image and Purchase Intention in Food service Industry. Doctoral degree thesis, Kyonggi University, Korea, pp 7-8
|
13 |
Lee JS, 2009. The Effects of Service Justice on Customer's Emotional Response, Purchase Intention and Switching Intention in Restaurant. Journal of Tourism and Leisure Research, 21(3), 87-108
|
14 |
Lee EY, Kang SA, Lee SB. 2015. The Influence of the Attributes of PPL on PPL Attitude and Brand Image: Focused on Coffee shop PPL, International Journal of Tourism and Hospitality Research, 29(2), 47-59
|
15 |
Lee HS, Kim JH, Lee SB, 2006. Effect of Restaurant Business Product Placement (PPL) on Brand Awareness and Purchase intention, Korean Journal of Hospitality & Tourism, 15(4), 73-88
|
16 |
Lee JR, Lee C, Park JH, 2005. Empirical Study on the Effects of Country and Brand Image of Foreign Firms' Products on Brand Royalty and Performance. Korea trade review, 30(6), 103-124
|
17 |
Lee JW, Oh TH. 2009. A Study on the Impact of Advertising Attributions on Attitude toward Advertising, Cognitive Brand and Attitude toward Brand. The Journal of Business Education, 23(4), 361-384
|
18 |
Mitchell, A. A., Olson, J. C. 1981. Are product attribute beliefs the only mediator of advertising effects on brand attitude?. Advertising & Society Review, 1 (1), 2000.
|
19 |
Shimp, T. A. 1981. Attitude toward the ad as a mediator of consumer brand choice. Journal of Advertising, 30 (3), 1-13
|
20 |
Moon SJ, Song JS. 2014. On the Structural Relationships between Price Fairness, Brand Image, Brand Trust and Brand Loyalty of Franchise Coffee Shops -Focusing on the moderating effect of prior knowledge-. Korea Academic Society of Tourism Managment, 29(3), 231-254
|
21 |
Morgan, R. M. and Hunt, S. D. 1994. The Commitment-trust Theory of Relationship Marketing, Journal of Marketing, 58(3), 20-38
DOI
|
22 |
Park SH, 2012. A study on advertising effects of TV advertising attributes in food service brands. A Journal of Brand Design Association of Korea, 10(1), 143-158
DOI
|
23 |
Okazaki, S. 2004. How do japanese consumers perceive wireless ads? A multivariate analysis. International Journal of Advertising, 23(4), 429-454
DOI
|
24 |
Pae SI. 2012. Research Articles: A Study on Influence of Marketing Using Restaurant Consumers' Personal Information on Relationship Quality and Performance. Journal of Foodservice Management, 15(5), 119-138
|
25 |
Park MJ, Lee SE, 2008. A Study on the Influence of Visual Merchandising and Brand Recognition on Perceived Risk, Brand Image and Brand Loyalty. The Research Journal of the Costume Culture, 16(5), 826-840
DOI
|
26 |
Reynolds, T. J., Gengler C. E., Howard D. J. 1995. A means-end analysis of brand persuasion through advertising. International Journal of Research in Marketing, 12(3), 257-66
DOI
|
27 |
Tsang, M. M., Ho, S., Liang, T. 2004. Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8(3), 65-78
DOI
|
28 |
Wilson, R. T., Till, B. D. 2011. Product placements in movies and on Broadway A field study. International Journal of Advertising, 30(3), 373-398
DOI
|
29 |
Yoo, C., MacInnis, D. 2005. The brand attitude formation process of emotional and informational ads. Journal of Business Research, 58 (10), 1397-1406
DOI
|
30 |
Ducoffe, R. H. 1996. Advertising value and advertising on the web. Journal of Advertising Research, 36(5), 21-21
|