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http://dx.doi.org/10.7318/KJFC/2012.27.5.496

The Adaptation Process of Korean Food for Japanese Independent Tourists (FIT) - Focus on the Cultural Belief -  

Choi, Hyun Joo (Department of Foodservice and Culinary Management, Kyonggi University)
Han, Kyung Soo (Department of Foodservice and Culinary Management, Kyonggi University)
Publication Information
Journal of the Korean Society of Food Culture / v.27, no.5, 2012 , pp. 496-504 More about this Journal
Abstract
The objective of this study was to investigate the phasic characteristics of the adjustment process to Korean food with an analysis of Japanese independent tourist culture social resistance factors. To collect data for empirical study, a survey was distributed to 284 Japanese tourists through Korean travel agencies. Logistic regression analysis was carried out in order to determine media and cultural beliefs affecting the diffusion process of Korean food. The results showed that cultural beliefs had no significant effects on the diffusion process of most Korean food. However, people who valued similarities between the two countries-South Korea and Japan-demonstrated a significant effect on performance and identification group. Therefore, cultural beliefs did not influence the diffusion of Korean food, although there are surely cultural beliefs and subjective factors affecting their reform decisions.
Keywords
Korean food; Japanese tourist; Diffusion theory;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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