Browse > Article
http://dx.doi.org/10.7318/KJFC.2010.25.6.820

The Consumption Pattern for Long Named Beverages - Research Among University Students in Seoul-  

Shin, Sun-Hee (Department of Food and Nutrition, Kyung Hee University)
Shim, Ji-Yeon (Department of Food and Nutrition, Kyung Hee University)
Yoon, So-Hyeon (Department of Food and Nutrition, Kyung Hee University)
Choi, Ji-Hye (Department of Food and Nutrition, Kyung Hee University)
Lee, Young-Soon (Department of Food and Nutrition, Kyung Hee University)
Publication Information
Journal of the Korean Society of Food Culture / v.25, no.6, 2010 , pp. 820-831 More about this Journal
Abstract
This study was conducted to investigate the relationship between long naming of beverages and its effect on people's perception by gender. The survey was conducted in the Seoul area from March 10 to May 10, 2010. Approximately 59% of male and 41.8% of the female respondents were randomly selected from university students aged 20 to 29-years. Most (79.8%) of the students responding to the survey showed a preference for beverages. "Long-named beverages with ingredients listed" were considered the most reliable and ranked highest at 3.74, A significant difference was observed between males and females. "Long-named beverage that were made from domestic agricultural products" were regarded as the most healthful and ranked highest at 4.01. A significant difference between males and females was also observed. Long-naming influences a customer's purchasing tendency. In particular, women were more influenced by a sense of wellbeing when they purchase, because they are more interested in losing weight and being healthy.
Keywords
Beverage; long naming; consumption pattern;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 김주희, 임근철, 2002, 녹차류의 수급과 유통 및 소비에 관한 연구, 마케팅과학연구 추계논문집: pp 317-342
2 문화일보. 2009. 09. 07. 11면 경제면
3 신민자, 2002, 한국의 떡 한과 및 음료. 신광출판사: 92-98
4 Byun JO, Han JS, 2004, A study on perception and actual status of utilization for green tea, Korean J. Food Culture 19(2):184-192.   과학기술학회마을
5 Cho HS, Kim YO. 1999, The study on Korean youth's status of beverage consumption and preference of beverage in Chunnam area. Korean J Food Nutr 12(5):536-542
6 Grunert, K. G. & Grunert, S. C., 1995, Measuring subjective meaning structures by the laddering method:theoretical considerations and methodological problems, International Journal of Research in Marketing, 12:209-225   DOI   ScienceOn
7 Ha TS, Park MH, Choi YS, Cho SH. 1999, A Study on Berverage Consumption Pattern Associated with Food and Nutrient Intakes of College Students, Journal of the Korean Dietic Association 5(1):21-28
8 Her ES, Lee KH, Bea EY, Lyu ES. 2008, Interrelations Among Beverage Intake, Food Behavior and Personality in Adolescents, Korean J Community Nutrition 13(2):189-198   과학기술학회마을
9 Jun SB. 2003, Study on the primary Factor Affecting the choice of customers on their purchasing, Korean Society of Basic Design & Art 4(2):357-368
10 Kim HA, Park BH, 1998, A Study on Housewives' Perception, Interest and Consumption of Health Drinks Made in Health Food Stores, Korean J Community Nutrition 3(1):107-115
11 Kim HD, Kim DS. & Kim SS, 1994, Milk and beverage preferences of college students, J. Korean.Soc.Food Nutr. 23:420-428
12 Kim KN, Choi JM, Yoo HJ. 2006, The survey of University students' attitude and expectation satisfaction on Well-Being product. Korean J. Food culture 15(5):761-773
13 Kim JJ, 2004, A Study on Green Tea Drink Packaging Design in Harmony with Well-being Trend, The Korean Society of Illustration Research:13-22
14 Kim SU, 2006, An effect study on Korean brand name awareness, Masters degree thesis Jung Ang University: 24
15 Song MJ, An EM, Shon JS, Kim SB, Cha YS, 2005, A study on the status of beverage consumption of the middle school students in Jeonju. Korean J Community Nutr 10(2):174-182   과학기술학회마을
16 Lee KA, 1999, A Comparison of Eating and General Health Practices to the Degree of Health Consciousness in Pusan College St Nutr. 28(3):732-746
17 Lee SH, Jun SB, 2007 Consumer' Attitude on Brand Names Through Naming-Spectrum, Korean Society of Basic Design & Art 8(4):499-510
18 OH JS, Kim KS. 2007, Exploring the Consumption Values in Beverages, The Korean Journal of Advertising 18(3):175-197
19 Steptoe, A. Pollard, T.M., & Wardle, J.(1995), Development fo a measure of the motives underlying the selection of food:the food choice questionnaire, Appetite, 25:267-2841   DOI   ScienceOn