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A Study on Consumption Behavior of Milk and Dairy products in College Students  

Lee, Lil-Ha (Dept. of Home Economics Education, Chungang University)
Jung, In-Kyung (National Rural Living Science Institute, R.D.A)
Publication Information
Journal of the Korean Society of Food Culture / v.17, no.5, 2002 , pp. 551-559 More about this Journal
Abstract
This study was undertaken to investigate intake and consumption behavior of dairy products in college students in order to identify a better way to increase milk consumption. This survey was carried out through questionnaires. The subjects were 307 college students in ChungJu. A total of 98.3% students thought milk as good for health but only 21.5% of them drank it everyday. Most students reported drinking milk two to three times a week. Male students reported drinking milk for drinking, whereas females students for nutrition. College students preferred flavored milk rather than plain milk. Students preferred the drink-type yogurt among the dairy products. The major reason for drinking fermented milk was taste. After drinking the fermented milk, 39.1% of female students thought that fermented milk could prevent constipation. Most students thought that better taste and quality of milk and milk product would increase their consumption.
Keywords
milk; intake; consumption behavior; college students;
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