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http://dx.doi.org/10.13000/JFMSE.2012.24.1.111

A Study on the Effects of a Relationship Marketing on the Customer Response and Long-Term Relationship Orientation in Freight Forwarder  

Choi, Hyung-Rim (Dong-A University)
Hwang, Seok-Jun (Dong-A University)
Hong, Soon-Goo (Dong-A University)
Lee, Kang-Bae (Dong-A University)
Gang, Seong-Ho (Dong-A University)
Publication Information
Journal of Fisheries and Marine Sciences Education / v.24, no.1, 2012 , pp. 111-122 More about this Journal
Abstract
This study aims to analyze a relationship marketing of freight forwarders, and based on this, customer's satisfaction, trust, and long-term relationship orientation are additionally analyzed. Through previous research, a relationship marketing of freight forwarders is considered, at the same time, the key factors of a relationship marketing is divided into reputation, physical feature, size, and professionalism. Targets of survey are companies which are registered in Korea complex transportation forward association. And a total of 292 questionnaires are collected from freight forwarder in Basan and Kyongnam from November 7 through November 18 in 2011. The result of hypothesis testing, show that relations between freight forwarders and customers is mightily important. In the future research, what effects of maintaining relation between freight forwarders and customers should be analyzed.
Keywords
Relationship marketing; Customer response; Relationship orientation; Customer satisfaction; Freight forwarder;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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