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http://dx.doi.org/10.12939/FBA.2014.45.2.015

A Study of Consumers' Perception and Intention to Participation for Solar Salt Traceability System  

Suh, Bo-Won (Department of Food Service & Agri-business Management, Kyung Hee Cyber University)
Publication Information
The Journal of Fisheries Business Administration / v.45, no.2, 2014 , pp. 15-28 More about this Journal
Abstract
Concern about food safety among consumers is very high at the moment, because many problems related to food safety have occurred, such as Bovine Spongiform Encephalopathy (BSE). To improve consumers' reliability about food safety issue, government in every country have tried to set various food policy, and the Korean government has also tried to set consumers at ease about their diet, for instance, food traceability system. The aim of this study is to define consumer perceptions and intention to participation for solar salt traceability system. As the results, consumers generally have positive perception about solar salt traceability system, and the study identifies that attitude, reliability and availability significantly influence intention to participation for solar salt traceability system.
Keywords
Traceability system; Solar salt traceability system; Consumers' perception; Intention to participation;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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