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http://dx.doi.org/10.9723/jksiis.2022.27.3.029

The Effect of Social Function and Telepresence on Intention to Offer Support Through Trust of Metaverse Participants  

Hwang, Inho (국민대학교 교양대학)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.27, no.3, 2022 , pp. 29-46 More about this Journal
Abstract
COVID-19 has radically changed the behavior of members of society for exchange. In particular, the strong contagiousness of the virus is increasing networking on online platforms while reducing people's networking in the real world. Recently, the metaverse, which strengthened the presence based on 3D technology, is attracting attention from members of society such as individuals and companies. We present a method to improve metaverse utilization from the perspective of organizations and employees who have introduced metaverse for work. In other words, we check the effect of metaverse social function and telepresence on the employee's intention to offer support by improving the trust of the metaverse participants. We obtained samples through questionnaires targeting employees of organizations that introduced metaverse to their work, and verified the research hypothesis by applying the structural equation model. As a result, social interactivity, reciprocal favor, and telepresence of metaverse partially affected metaverse trust (platform, peer, organization), and metaverse trust increased the intention to offer support. Our study suggests a strategic direction to improve the metaverse utilization and exchange level of employees of organizations who want to use the metaverse for business.
Keywords
Metaverse; Trust; Social Interaction; Reciprocal Favor; Telepresence; Intention to Offer Support;
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Times Cited By KSCI : 5  (Citation Analysis)
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