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http://dx.doi.org/10.9723/jksiis.2021.26.2.073

Key Successful Factors for Unmanned Convenience Stores in the Fourth Industrial Revolution : Case of E-Mart24 Self-Store  

Lee, NamKyeong (인천대학교 경영학부)
Park, Hyunjun (인천대학교 경영학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.26, no.2, 2021 , pp. 73-94 More about this Journal
Abstract
This paper examines key success factors for unmanned convenience stores to reliably settle in the domestic market by effectively delivering customers' benefits through the E-Mart 24 Self-Store case. Furthermore, it suggests the implications of how related companies can formulate a suitable unmanned convenience store strategy for each company. In this research paper, domestic studies about an unmanned store, E-Mart 24 Self-Store, will be explored to find successful factors for high performance and analyze competitive strategies of E-Mart 24 Self-Store. As a result of the study, E-Mart 24 Self-Store can deliver the benefits of convenience, speediness, reliability, entertainment, and aesthetics by their differentiated strengths. These results can be served as a reference to the domestic convenience store companies' unmanned convenience store strategy.
Keywords
Unmanned Convenience Store; Retail Technology; Un-tact Trend; Fourth Industrial Revolution; Post Corona Virus;
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