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http://dx.doi.org/10.9723/jksiis.2019.24.2.081

Effect on Housing Satisfaction in the CRM of Apartment House's Constructor  

Park, Keun (경운대학교 의료서비스경영학과)
Yoon, Bok Man (경운대학교 의료서비스경영학과)
Ham, Jae Bong (경북도립대학교 지방행정과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.24, no.2, 2019 , pp. 81-92 More about this Journal
Abstract
The major objective of the most of enterprises including construction firms is to profit earning. To achieve it, a number of enterprises endeavor and improve themselves to adapt to the change and development on enterprise environment. Therefore, this study carries out CRM activity for the apartment house supplier in order to improve the housing satisfaction of apartment house residents. This study also aims to provide technical information to establish the supply strategy of apartment in Korea and to contribute to the related industry.
Keywords
CRM; Apartment house; Housing satisfaction; Business environment; Apartment house supplier;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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