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http://dx.doi.org/10.9723/jksiis.2018.23.6.095

The Effect of the Entrepreneurial Motivation in Women Entrepreneurs on Entrepreneurial Satisfaction Mediated by Entrepreneurial Orientation and Commitment to Start-up  

Lee, Sun Hyup (호서대학교 벤처대학원 벤처경영학과)
An, Eun Jae (호서대학교 벤처대학원 벤처경영학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.23, no.6, 2018 , pp. 95-112 More about this Journal
Abstract
This study aims to examine their influential relations between the start-up motivation and entrepreneurial satisfaction of women entrepreneurs mediated by entrepreneurial orientation and commitment to start-up. An empirical analysis of the 386 questionnaires collected by the cosmetics store entrepreneurs located in Seoul and Gyeonggi provinces were conducted in this study. Mediator effect use the comparison by correspondence with total effect, direct effect, indirect effect inclusive of characteristic indirect effect. To achieve the research goal, this study were analyzed on the cornerstone of combination of parallel serial mediation models with entrepreneurial orientation and commitment to start-up as mediator variable. The following is the results verified through this study. First, Rewards motivation had the significant positive effects on the entrepreneurial satisfaction in total effects of X on Y and direct effects of X on Y. Second, Achievement motivation had the positive effects on entrepreneurial satisfaction in characteristic indirect effects of X on Y. Third, Environment motivation had the significant positive effects on the entrepreneurial satisfaction in total effects of X on Y and direct effects of X on Y. Fourth, The entrepreneurial orientation and the commitment to start-up between the start-up motivation and entrepreneurial satisfaction in women entrepreneurs had the serial mediation effects. I discussed theoretical and empirical implications with these findings and described the future research.
Keywords
Women Entrepreneurs; Start-up Motivation; Entrepreneurial Orientation; Commitment to Start-up; Entrepreneurial Satisfaction;
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