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http://dx.doi.org/10.9723/jksiis.2015.20.3.095

A Study on Influence of Consumers' Expectancy Disconfirmation about Small and Medium Enterprises' CSR on Corporate Image and Purchase Intention  

Kim, Eun-Jung (동의대학교 경영정보학과)
Hwang, Seong-Won (동의대학교 경영정보학과)
Kim, Jong-Weon (동의대학교 경영정보학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.20, no.3, 2015 , pp. 95-108 More about this Journal
Abstract
In order to understand the issues related to corporate social responsibility (CSR) of small and medium enterprises (SMEs), we need to consider SMEs' unique characteristics, such as their size and business environment, which are different from large companies' ones. This paper examined the influence of consumers' expectancy disconfirmation about SMEs' CSR on their disconfirmation into four subcategories including economic, legal, ethical, and charitable responsibility. According to the study results, the economic and charitable disconfirmation factors had a significant impact on corporate image and purchase intention via the corporate image, whereas the legal and ethical disconfirmation factors had no significant impact on corporate image and purchase intention.
Keywords
Corporate Social Responsibility; Expectancy Disconfirmation; Corporate Image; Purchase Intention;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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