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http://dx.doi.org/10.9723/jksiis.2013.18.1.071

A Study on the Application of Quality Function Deployment for the Success of Social Commerce  

Lee, Sang-Shik (경성대학교 상경대학 경영학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.18, no.1, 2013 , pp. 71-79 More about this Journal
Abstract
In order to enhance the understanding of social commerce which is widely spreading globally in a few years, the characteristics selecting social commerce company are analyzed by using quality function deployment(QFD) that is popular in quality management area. To achieve this purpose, this study investigates the concept, market environment, and major competitors of social commerce and interactive relationship between customer's requirements and service characteristics was uncovered by using the house of quality(HOQ) which is a method of QFD. In addition, this study proposes the conceptual model integrating analytic hierarchy process(AHP) and QFD by quantitatively evaluating the importance of customer's requirements and service characteristics.
Keywords
Social Commerce; Quality Function Deployment(QFD); House of Quality(HOQ); Analytic Hierarchy Process(AHP);
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