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http://dx.doi.org/10.11627/jkise.2014.37.3.01

A Study on the Effects of the Market Orientation on Enterprise Management Performance : Focused on the Manufacturer in the Small Businesses  

Yeo, Hyeong-Un (Department of Industrial and Management Engineering, Incheon National University)
Chung, Young-Bae (Department of Industrial and Management Engineering, Incheon National University)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.37, no.3, 2014 , pp. 1-7 More about this Journal
Abstract
The purpose of this study is to present the Market Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Market Orientation, intelligence generation, doesn't influence on the Enterprise Management Performance significantly. Second, the element of Market Orientation, information dissemination, doesn't have an important effect on the Enterprise Management Performance. Finally, the requisite of Market Orientation, information response, affects to Enterprise Management Performance significantly. Based on the results, the parts with intelligence generation and information dissemination will be improved in the manufacturer of the small businesses.
Keywords
Enterprise Management Performance; Market Orientation; Small Businesses;
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