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A Study of Fan's Loyalty to Products and Pro-baseball Team  

Kyung Chang (Depart. of Industrial Engineering, Graduate School, Dankook University)
Jae-Young Min (Depart. of Industrial Engineering, Graduate School, Dankook University)
Hyun-min Ko (Depart. of Industrial Engineering, Graduate School, Dankook University)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.26, no.4, 2003 , pp. 6-11 More about this Journal
Keywords
Product loyalty; Customer/fan; ANOVA; Sports marketing; Contingency table;
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  • Reference
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