1 |
Baek, S. B., Influence of Sports Event Upon Enterprise Environment, Thesis, Chung-Ang University, pp. 20-21, 1995
|
2 |
Park, C. H., To Expend the Player's Marketability by Effectively Utilizing the Player's Agent, Thesis, Korea University, pp. 22-23, 1999
|
3 |
Seo, N. W., A Relationship between Sports Team and PR, Thesis, Hansung University, p. 25, 1997
|
4 |
Sim, J. S., Analyses of the Corporate Objectives and Criteria for Selecting Professional Sport Sponsorship, Thesis, Korea National University, p. 23, 1998
|
5 |
Stotlar, D. K. and Bennett, C. A., 'An Analysis of In-game Advertising for NCAA Basketball', The Cyber-Journal of Sports Marketing, p.145, 2001
|
6 |
Girginov, V, Strategic Relations and Sport Policy Making : The Case of Aerobic Union and School Sports Federation Bulgaria. Journal of Sport Management, p. 178, 2001
|
7 |
Winters, L. C, The Effect of Brand Advertising on Company Image : Implication for Corporate Advertising. Journal of Advertising Research, 26, Apr-May, pp. 202-206, 1986
|
8 |
Jones, M. J & Schumann, D. W, The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: An Historic Perspective, pp. 87-90, 2000
|
9 |
Chang, K. and Min, J., 'A Study of Customer Loyalty to Pro-sports and General Product/Service', Journal of the Society of Korea Industrial and Systems Engineering, 25(3), pp.16-27, 2002
|
10 |
Hoecke, J. V, The Contribution of 'Local Heroes' in the Athlete Endorsement Mix. The Cyber-Journal of Sport Marketing, p. 231, 2000
|
11 |
Lee, S., Advertising Effects of Corporates Sports, Ph.D. Dissertation, Kyonggi University, pp. 27-28, 1995
|
12 |
Chang, K. and Min, J., 'A Study of Professional Baseball Team Fan's Preference to the Team and the Products of Its Company', Journal of the Society of Korea Industrial and Systems Engineering, 25(5), pp.15-21, 2002
|
13 |
Kim, J. Y., Communication Effects in Sports Marketing, Thesis, Chung-Ang University, pp. 15-16, 1997
|
14 |
Goff, G, Effects of University Athletics on the Universit y : A Review and Extension of Empirical Assessment. Journal of Sport Management, pp. 59, 2000
|