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http://dx.doi.org/10.12772/TSE.2021.58.328

Development of a Prototype Fashion Shopping Application Based on Interactive Video  

Han, Sang Eun (Division of Chemical Engineering, Graduate School of Konkuk University)
Kim, Sungmin (Department of Textiles, Merchandising, and Fashion Design, Seoul National University)
Park, Chang Kyu (Division of Chemical Engineering, Graduate School of Konkuk University)
Publication Information
Textile Science and Engineering / v.58, no.6, 2021 , pp. 328-337 More about this Journal
Abstract
A new commerce model using interactive video has been proposed to overcome the limitations and improve the performance of V-commerce and Live commerce that have become the leading shopping trends in the prolonged global untact era. For this, a series of surveys were conducted on the main target group of women in their 20s in order to investigate the limitations of V-commerce and Live commerce as well as to understand the usage status and overall satisfaction level. Among the respondents of the preliminary survey, those who had a high interest in fashion and had experience in using V-commerce and Live commerce were selected for in-depth interviews. Their specific experiences and needs were analyzed through the interview, and the direction of IV commerce was derived based on this. Then, a prototype shopping application was developed to investigate the user satisfaction. It was found that the satisfaction level of IV commerce was higher than those of V commerce or Live commerce.
Keywords
V commerce; live commerce; IV commerce; interactive video; prototype application;
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