A Study on the Affordance of Façade design in Domestic Five-star Hotels

The purpose of this study is to analyze affordance of façade design by extracting analysis elements of affordance in façade design domestic five-star hotels. The subjects of this study were 88 domestic five-star hotels; we selected literature review and case study as methodology. The analysis elements included mass forms, exterior colors, window frame patterns, exterior characteristics, and door types based on the visual perception factors of façade design from the concept of affordance. The results of the study were as follows. First, the mass forms were divided into stackable, integral, and connection types, and stackable type was most frequent. Second, exterior colors were divided into achromatic, red, yellow, and opaque color parts, and the achromatic parts were most frequent. Third, the window frame patterns were divided into grid, irregular, full, horizontal, and vertical windows, and grid windows were most frequent. Fourth, the exterior characteristics were divided into formative mass, horizontal partition, design contrast, tiled roof, and facility connection, and the formative mass was most frequent. Fifth, the door types were divided into porch, piloti, and wall type, and porch was most frequent. The results of this study showed that the façade design elements such as mass forms, exterior colors, window frame patterns, exterior characteristics, and door types intentionally contained affordance.

국내 5성급 호텔 입면디자인의 시지각적 지원성에 관한 연구