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http://dx.doi.org/10.30693/SMJ.2022.11.6.18

A Study on the Self-identity and Satisfaction through Avatar Expression Process  

Yeu, Ye Kang (전남대학교 문화학과)
Shin, Choon Sung (전남대학교 문화학과)
Publication Information
Smart Media Journal / v.11, no.6, 2022 , pp. 18-29 More about this Journal
Abstract
This study proposes an evaluation item model for the avatar expression process, satisfaction and self-identification for each expression element in order to investigate the expression attributes on the influence on the user in setting the avatar. The evaluation of avatar expression method was composed of self-identification and satisfaction by ease of expression and expression elements on the avatar production and expression process. To evaluate the proposed evaluation model, 17 people participated in the experiment. As a result, it was found that most of the participants had a high level of understanding of the production process, and the more diverse the expression elements, the higher the satisfaction with the avatar expression process. Hair shape and face shape were the most important expression factors, and clothes and overall harmony was the most concerned facotrs. Most of them tried to express themselves as realistically as possible. However, in self-identification, there was no significant correlation between expression and production process. In this study identify the decision-making factors that appear in the avatar expression process, the direction in which satisfaction can be formed, and the factors that affect self-identification. In addition, it will be a basic study on how avatars have a lasting influence on users in the future.
Keywords
Avatar; Self Identification; Expression Elements; Expression Level; Decorating Avatar;
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Times Cited By KSCI : 1  (Citation Analysis)
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