A Study on the Color Perception in Rural Villages

People are making multilateral efforts to create beautiful agricultural landscapes. In farming villages, however, large-scale facilities or houses do not blend in with the natural environment because of their outer colors, which are mostly primary colors that are not chosen in consideration of the natural environment. This was addressed in the three following steps: 1) Research tool was used to identify predominant colors and images that represent various types of rural areas; 2) landscape experts conducted a feasibility study and pilot study on using these colors; and 3) the main study was done by investigating how local people and out-of-town visitors perceive the colors. The villages involved in the development projects were mostly represented by achromatic colors, meaning white, black, and variations of gray. Also, adjectives such as "modern" were shown to be keywords that symbolize the atmosphere. Less developed villages had more greenish colors and "natural" as their keyword. Developed villages in suburban areas were mainly represented by shades of blue and green, while less developed ones were mainly represented by green and yellow. In special types of rural areas, developed and developing were represented by achromatic and green colors, whereas less developed ones were represented by green and blue. Respondents were also asked 1) whether they were satisfied with their village's current overall color scheme and 2) whether they thought there was harmony between the surrounding natural environment and artificial structures. People responded with "so so" for the first question, while some answered "not good enough" and "no" for the second.

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