Browse > Article
http://dx.doi.org/10.5762/KAIS.2021.22.3.688

A Study on the Characteristics of Skin Beauty Franchise System -Focusing on the comparison of cases between Korea and the United States-  

Kim, Hyeon-Suk (Division of Beauty Design, Wonkwang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.22, no.3, 2021 , pp. 688-696 More about this Journal
Abstract
This study compared the current status, opening costs, and service of skin beauty franchises in Korea and the U.S. with the aim of providing data for skin beauty franchises. The main items in both countries include facial and body care, with 54 mean value in Korea, which is smaller than 361 mean value in the U.S. The U.S. franchise fee is about 1.5 times higher than that in Korea, and franchisees pay royalties of 20-60(ten thousand KRW) per month in Korea and 5-6 percent of annual sales in the U.S., as well as submit a net worth requirement and cash requirement. There are many spa services in the U.S. which creates differences in cost from Korea. and for the education, the cost was set in Korea while the time in the U.S. Every franchise offered facial and body care services. In addition, most Korean franchises run bridal care services, while in the U.S., waxing, men's treatment, hot stone, and spa services are offered. These differences are the result of differences in climate and race between the two countries, as well as differences in perception regarding the socio-cultural atmosphere, skin beauty, and openness.
Keywords
Franchise; Skin Beauty; Opening Cost; Facial Care; Service;
Citations & Related Records
연도 인용수 순위
  • Reference
1 H. J. Kim, "A study on success factors for skin care shop", Ph.D dissertation, Gwangju University, pp.15, 2020. DOI: http://doi.org/www.riss.kr/link?id=T15656907
2 Statistics Korea, "Service Industry Survey", 2018. https://kosis.kr/publication/publicationThema.do (accessed Feb., 20, 2021)
3 D. Yu, "A Study on the Effecton Customer Satisfaction of Characteristics of the Members of Franchise - Focusing on Beauty Center", Master's thesis, Gachon University, p.3, 2014. DOI: http://doi.org/www.riss.kr/link?id=T13423094
4 H. J. Kim, "A study on success factors for skin care shop", Ph.D dissertation, Gwangju University, pp.19-20, 2020. DOI: http://doi.org/www.riss.kr/link?id=T15656907
5 International Franchise Association (IFA), "What are Common Franchising Terms and Definitions?", https://www.franchise.org/what-are-common-franchi sing-terms-and-definitions (accessed Feb., 16, 2021)
6 World Franchise Council (WFC), "About the World Franchise Council", https://worldfranchisecouncil.net/ (accessed Feb., 16, 2021)
7 Ministry of SMEs and Startups, "2020 Small and Medium Venture Business Support Project", pp.452-457, 2020. DOI: https://www.mss.go.kr/site/smba/main.do
8 Fair Trade Commission, "Franchise business transaction, Information Disclosure Comparison Information", 2020. https://franchise.ftc.go.kr/mnu/00014/program/firHope/view.do (accessed Feb., 20, 2021)
9 Entrepreneur Asia Pacific, [Internet]. U.S. 2021 Franchise 500 Ranking, 2021, [cited 2021 February 20], Available From: https://www.entrepreneur.com/franchises/500/2021 (accessed Feb., 20, 2021)
10 Fair Trade Commission, "Franchise business transaction, Information Disclosure Comparison Information", 2020. https://franchise.ftc.go.kr/mnu/00014/program/firHope/view.do (accessed Feb., 20, 2021)
11 Entrepreneur Asia Pacific, [Internet]. U.S. 2021 Franchise 500 Ranking, 2021, [cited 2021 February 20], Available From: https://www.entrepreneur.com/franchises/500/2021 (accessed Feb., 20, 2021)
12 Mipl, [Internet]. [cited 2021 February 15], Available From: http://mipl.co.kr/kor/store/price.php (accessed Feb., 15, 2021)
13 Yakson, [Internet]. [cited 2021 February 15], Available From: http://www.beautymade.com/kor/contents.php?code=010501 (accessed Feb., 15, 2021)
14 Beaupeople, [Internet]. [cited 2021 February 15], Available From: http://www.beaupeople.com/startups/startups_info.php (accessed Feb., 15, 2021)
15 Skin for You, [Internet]. [cited 2021 February 15], Available From: http://skin4you.co.kr/sub5_1/ (accessed Feb., 15, 2021)
16 The Pure Skin, [Internet]. [cited 2021 February 15], Available From: http://thepure.kr/franchise (accessed Feb., 15, 2021)
17 Massage Envy, [Internet]. U.S. 2021, [cited 2021 February 21], Available From: http://www.massageenvy.com. (accessed Feb., 21, 2021)
18 Hand & Stone, [Internet]. U.S. 2021, [cited 2021 February 20], Available From: https://handandstonefranchise.com/ (accessed Feb., 20, 2020)
19 Wood House, [Internet]. U.S. 2021, [cited 2021 February 19], Available From: http://www.ownawoodhouse.com/ (accessed Feb., 19, 2021)
20 Massage LuXe, [Internet]. U.S. 2021, [cited 2021 February 19], Available From: https://massageluxe.com/franchise-opportunities/about-us/ (accessed Feb., 19, 2021)
21 Spavia, [Internet]. U.S. 2021, [cited 2021 February 19], Available From: https://spaviadayspa.com/about-us/ (accessed Feb., 19, 2021)
22 Korea Trade-Investment Promotion Agency, "U.S. Franchise Market Trends ", 2016. https://news.kotra.or.kr/kotranews/index.do (accessed Feb., 21, 2021)
23 H. W. Lee, "A Study on the Cosmetologist Licensure System in the USA", Asian Journal of Beauty and Cosmetology, Vol.6 No.2, p.91, 2008. DOI: http://doi.org/www.riss.kr/link?id=A104232548
24 H. W. Lee, "A Study on the Cosmetologist Licensure System in the USA", Asian Journal of Beauty and Cosmetology, Vol.6 No.2, p.93, 2008. DOI: http://doi.org/www.riss.kr/link?id=A104232548
25 J. Y. Park, "A Comprehensive Review and Future Research Suggestions on Franchise Research - Focus on the 'Franchising Journal'", Korean Franchise Society Franchising Journal, Vol.6 No.1, p.104, 2020. DOI: http://doi.org/www.riss.kr/link?id=A106974997