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http://dx.doi.org/10.5762/KAIS.2021.22.2.259

Effect of Acceptance of Digital Innovation on Business Performance of Financial Institution Workers  

Park, Mijeong (National Agricultural Cooperative Federation)
Choi, Seungil (Dept. of Industrial & Systems Engineering, Kongju National University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.22, no.2, 2021 , pp. 259-266 More about this Journal
Abstract
Recently, the financial industry has seen a dramatic change due to the development of innovative technologies such as FinTech, but there is a lack of research on the digital level of financial institution workers. This study analyzes factors that affect the willingness of financial institution workers to accept digital innovation and to examine the relationship between acceptance intention and business performance. Based on the theoretical basis of UTAUT, independent variables were divided into internal expectations, external influences, facilitation conditions, and employment risks. Survey data of 100 bankers at N bank were analyzed using SPSS and AMOS 18. Studies have shown that internal expectations and external influences have positive effects on the acceptance intention of financial institution workers, and that facilitation conditions, employment risks do not. This study found a significant relationship between acceptance intention and business performance and confirming that acceptance intention has a direct and indirect impact on business performance. Study findings could be a reference to enhancing the willingness to accept digital innovation technologies and developing ways to improve business performance by validating factors that affect the willingness of financial institution workers to accept digital innovation.
Keywords
Fourth Industrial Revolution; Digital Innovation; UTAUT; Acceptance Intention; Business Performance;
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