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http://dx.doi.org/10.5762/KAIS.2021.22.2.119

Evolution Path of OSMU: Web-novel and Webtoon  

Wang, Yiyao (Department of Arts and Cultural Management, Graduate School, Hongik University)
Shin, Hyung-Deok (College of Business Administration, Hongik University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.22, no.2, 2021 , pp. 119-126 More about this Journal
Abstract
The purpose of this study is to see if cultural contents that are characterized by experience goods have different types of One Source Multi Use (OSMU) phenomena. This study classified original works into web-novels and webtoons, and studied how OSMU evolution paths can be different between the two types of originals. In addition, this study compared Korean and Chinese examples. Using eight original works created between 1999 and 2012, which were later used for OSMU, this study investigated how web-novels and webtoons took different OSMU evolution paths in Korea and China. As a result, this study found that web-novels are more actively used in different formats than webtoons, probably because web-novels can more easily stimulate people's imaginations. In addition, Korea was found to use story-centered OSMU before character-centered OSMU, whereas China showed both types of OSMU simultaneously.
Keywords
OSMU; Types of Original; Web-novel; Webtoon; Evolution Path;
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Times Cited By KSCI : 1  (Citation Analysis)
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