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http://dx.doi.org/10.5762/KAIS.2019.20.8.207

Key Success Factors of Agricultural Cooperative Federation: A Comparative Study of High Performers and Low Performers  

Park, Kyoungmi (Dept. of Cooperative Management, Agricultural Cooperative University)
Hwang, Jaewon (Dept. of Business Administration, Korea National University of Transportation)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.20, no.8, 2019 , pp. 207-215 More about this Journal
Abstract
This study was conducted to identify key success factors of the Agricultural Cooperative Federation. We classified the divisions of regional agricultural cooperatives into high performers and low performers to investigate differences in environmental stability, resource capacity, resource flexibility, differentiation strategy, and low-cost strategies between high and low performers. Empirical analyses revealed that high performers are superior to low performers in resource capacity, resource flexibility, differentiation, and low-cost, but there was no difference in environmental stability between high performers and low performers. Internal factors including resource and strategy attributes affect business performance, but external factors such as environmental attributes do not. Moreover, resource flexibility generates the broadest gap between high performers and low performers. These results indicate that resource flexibility is the key factor leading to success of organizations with greater competitors because it enables them to overcome their disadvantageous competitive position in size and resources through complete exploitation of resources across divergent business areas owing to its flexibility. Our contribution is that we draw the key success factors of the Agricultural Cooperative Federation through an empirical approach.
Keywords
Key Success Factors; Environmental Stability; Resource Capacity; Resource Flexibility; Differentiation Strategy; Low-Cost Strategy;
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