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http://dx.doi.org/10.5762/KAIS.2019.20.5.200

A Study on Participation of Korean a university graduate at Youth TLO Applying the Expectancy Theory  

Yang, Jong-Gon (Department of Business Administration, Dankook University)
Kim, Jin-Gyu (Commercializations Promotion Agency for R&D Outcomes)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.20, no.5, 2019 , pp. 200-212 More about this Journal
Abstract
The purpose of this study is to examine the motivational factors of university graduates participating in 'Youth Technology Transfer Specialist Training Project(Youth TLO)' by applying Vroom's expectancy theory. Moreover, it is verified that the effect of actual participation behavior and individual performance improvement for the university graduates in Gyeonggi-do, Busan regions. The motivation factors were consisted of valence, instrumentality, and expectancy. An empirical analysis was conducted of the effects on the verification of the demographic characteristics of the target, the behaviour of personal business participation in the Valence and Force model, and the improvement of performance. Three results were inferred from 322 collected data as follows; First, comparative analysis about expectancy, which related to work experience, according to demographic characteristics such as gender, residence, age, and employment period revealed no significant differences in mean value, except career duration. Especially, the university graduates in 'Youth TLO' who had internship experience had the highest level of recognition for the expectancy. Second, both of valence and force model had influence on participation behavior and performance improvement. Notably, determination of coefficient for the valence model were higher than those for the force model. Third, level of mediation effects for the valence model were higher than those for the force model in respect of direct, indirect, and the total. Moreover, it was verified that the three motivation factors could improve individual performance and participation behavior had partial mediation effect.
Keywords
Expectancy Theory; TLO(Technology Licensing Officer); Valence Model; Force Model; Motivation; Empirical Study;
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