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http://dx.doi.org/10.5762/KAIS.2018.19.8.137

A Subjective Study on the Virtual Currency of the 20's Young Generation  

Rhee, Young-Sun (Division of Administration & Social Welfare, Chosun University)
Kim, Su-Yeon (Division of Information Social Welfare, Chosun University)
Kim, Hye-Ji (Division of Information Social Welfare, Chosun University)
Kim, Han-Na (Division of Information Social Welfare, Chosun University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.19, no.8, 2018 , pp. 137-145 More about this Journal
Abstract
In this study, we categorized the subjective recognition of 20's young generation about virtual currency into a few meaningful types and analyzed the characteristics of each type using the Qmethodology. For the Qpopulation, we selected a total of 337 samples which were derived from the Internet search, in-depth interviews, and literature survey, chose the final 51 Qstatements, and performed the Q-classification for the 40 P samples of 20's, including university students. Then, we analyzed the results using the PC-QUANL program. From the analysis, we found meaningful differences between each recognition type, and, after classifying the recognition types into four, we named each of them as 'investment-vehicle' type, 'future-technology' type, 'kind of gambling-like plays' type, and 'foamy faddishness' type. We hope that this research result can contribute to follow-up research and social discussion as base materials.
Keywords
Q methodology; Recognition type; Subjective study; 20's young generation; Virtual currency;
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