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http://dx.doi.org/10.5762/KAIS.2018.19.2.530

A Study on the Effects of Medical service facilities Location strategy on the Customer's Satisfaction : Focused on Mediation Effect of the Location's Marketability  

Kim, Duck-Ki (Department of Real Estate Studies, Konkuk University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.19, no.2, 2018 , pp. 530-547 More about this Journal
Abstract
This study examines the importance of location and transportation in the operation of small- and medium-sized hospitals in the rapidly changing clinical environment. Approximately 350 persons were surveyed for approximately 40 days from July-August 2017, and responses were analyzed using SPSS and AMOS Statistical Package for 335 parts excluding 8 parts of 343.The main research results were as follows: First, a hypothesis was adopted that the attractiveness of building materials will positively affect customer satisfaction. Second, the hypothesis that transport infrastructure has a significant impact on customer satisfaction was rejected. Third, the hypothesis that the building appeal will positively affect the site was supported. Fourth, the hypothesis that transport infrastructure will have a significant impact on location marketability was supported. Fifth, the hypothesis that location marketability will significantly impact customer satisfaction was supported. Sixth, the hypothesis that the relationship between the site and customer satisfaction with the relationship between the client and the client is explained is partly attributable to the fact that there is a partial function. The assumption that the relationship between traffic infrastructure and customer satisfaction was confirmed. The hypothesis that the relationship between traffic infrastructure and customer satisfaction was supported. This research focuses on small- and medium-sized hospitals located in Seoul, which does not include the recognition of patients' awareness of the location and transportation of small- and medium-sized hospitals. Moreover, this study has the limitation in analyzing patient satisfaction, rather than the objective data of the financial management performance of the hospital. The results of this study could provide the basis for selecting the future locations of health care facilities.
Keywords
Hospital location; Attractiveness of hospital building design; Customer' satisfaction; Medicalindividualizationl; Hospital selection factor; Hospital choice factor; Management performance; Hospital selection factor;
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