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http://dx.doi.org/10.5762/KAIS.2017.18.9.101

A Comparative Study of Factors Affecting the Intention to Use Mobile Payment Services: Focusing on the Types of Mobile Payment Services and Different Age Groups  

Jung, Seung-Min (Dept. of Business Administration, Soongeui Women's College)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.18, no.9, 2017 , pp. 101-112 More about this Journal
Abstract
The purpose of this paper is the comparative analysis of factors affecting the intention to use mobile payment services. This research compares the types of mobile payment services and different age groups. The result reveals that consumers' innovativeness has a positive impact on the intention to use mobile payment services in case of smartphone-only pay and compatibility and image have a positive effect on the intention to use mobile payment services in case of online pay. There is no significant influencing factor in the case of mobile app card. Moreover, the study reveals that consumers' innovativeness, trust in other domains, and compatibility positively affect the intention to use mobile payment services in the 30-49 age group. In the 50-69 age group, image has a positive impact and perceived risk has a negative impact on the intention to use mobile payment services. There is no significant influence factor in the 10-29 age group. This study is a first-time comparative analysis of factors affecting the intention to use mobile payment services focusing on the types of mobile payment services and different age groups.
Keywords
Compatibility; Consumer's innovativeness; Image; Intention to use; Mobile payment; Perceived risk; Trust;
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Times Cited By KSCI : 3  (Citation Analysis)
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