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http://dx.doi.org/10.5762/KAIS.2017.18.11.176

A Study on Improvement Plans of Public Support for Performing Arts Industry's Distribution  

Kim, Sun-Young (Department of Performing Arts, Kyunghee University)
Yi, Eui-Shin (Department of Culture & Arts Management, Seoul Cyber University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.18, no.11, 2017 , pp. 176-186 More about this Journal
Abstract
The subject of this study is to search for the improvements or solutions of problems in the field of the performing arts that relies on public support and faces economic difficulties. Considering the value chain for the performing arts industry is comprised of Creation-Distribution-Consumption is isolated relatively, this study aims to identify improvements for the distribution system. By examining the government's theater-oriented support policy, this study details methods of improvements in the distribution sector of the performing arts industry. Following the study of the performing arts industry and its value chain, the study analyzes the structure, factors and the present state in the performing arts industry, as well as the volume and type of public sector support for distribution. The study concludes by suggestingmagnifying government's Distribution sector supporting that was limited by only 2.7% in 2014, and fostering and specialty improvement of circulation agents such as production agencies.In addition, supporting distribution diversification, namely the extension of platforms like the Visualization of Performing Arts, is needed. These alternatives will contribute to balanced development and coevolution of each sector which comprises the performing arts industry's value chain.
Keywords
Performing Arts Industry; Performing Arts Distribution; Value Chain; Theater; Arts Industry; Arts Management;
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