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http://dx.doi.org/10.5762/KAIS.2016.17.5.574

Feasibility of Exporting Korean major Non-Timber Forest Products in Japan Market  

Bark, Ji-Eun (Dept. of Forest Policy Research in Korea Rural Economic Institute)
Eun, Jong-Ho (Dept. of Forest Policy Research in Korea Rural Economic Institute)
Koo, Ja-Choon (Dept. of Forest Policy Research in Korea Rural Economic Institute)
Lee, Sang-Min (Agriculture Outlook Center in Korea Rural Economic Institute)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.17, no.5, 2016 , pp. 574-581 More about this Journal
Abstract
Exports of Korean non-timber forest products to the Japanese market decreased 46.3% from 17.54 million dollars in 2010 to 9.42 million dollars in 2014. This research aims to find the appropriate strategies for exporting Korean non-timber products, such as chestnut, shitake, persimmon, and wild ginseng. We applied conjoint analysis to investigate the preferences of Japanese homemakers for Korean non-timber products. The results are as follows: (1) There is a clear distinction in the preference for the attributes and levels of products; (2).Korean products are preferred to Chinese products, but have lower competitiveness than Japanese products; (3) Japanese homemakers responded sensitively, not to the forest product prices, but to changes in their specific attributes. These results can be used to promote the export of Korean non-timber products to the Japanese market.
Keywords
Non timber product; Export strategy; Conjoint Analysis;
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