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http://dx.doi.org/10.5762/KAIS.2015.16.9.6089

The Effects of Performance of Public Health Services and Personal Characteristics on Community Image of Public Hospitals  

Sim, In Ok (Red Cross College of Nursing, Chung-Ang University)
Hwang, Eun Jeong (Department of Nursing, Sehan University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.16, no.9, 2015 , pp. 6089-6098 More about this Journal
Abstract
This study purposes to identify the effects of performance of public health services (PHS) and personal characteristics on community image to public hospitals. The subjects of this study were 33 public hospitals and 1,789 community residents. The data of '2011 Public hospital evaluation programme' were utilized in this study. The personal characteristics consisted of nine items which were gender, age, education, occupation, monthly incomes, medical security, use experience, health state, and location type. The PHS performance consisted of five items which were number of doctors, number of nurses, total number of staff, budget per 1,000 community residents, and amount of activities per 1,000 community residents. The cronbach's alpha of community image instrument was 0.916. As the results of logistic regression, the significant variables of community image, were age (OR=0.34, 95% CI=0.19-0.60), education (OR=3.03, 95% CI=1.60-5.76), use experience (OR=0.57, 95% CI=0.40-0.81), health state (OR=0.69 95% CI=0.49-0.96), location type (OR=2.10, 95% CI=1.11-3.99), and amount of activities per 1,000 community residents (OR=0.58, 95% CI=0.35-0.96). Community image is very important to public hospitals. The workforce and budget related PHS were significantly demanded to improve community image. The Central and Local government should support to public hospitals to perform PHS effectively.
Keywords
Public hospital; Public health service; Community; Image;
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