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http://dx.doi.org/10.5762/KAIS.2014.15.7.4122

A Study of the Factors Influencing Acceptance of Virtual Currency: Focused on Technology Acceptance Model  

Gu, Seung Hwan (Department of Industrial & Information Systems Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology)
Wang, Ping (Department of Industrial & Information Systems Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology)
Sun, Tingting (Public Prosecutors' Office Taizhou City)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.7, 2014 , pp. 4122-4131 More about this Journal
Abstract
The purpose of this study was to explore the features of virtual currency, which has become a hot topic recently. The characteristics of virtual currency were examined in terms of the effect on consumer acceptance. Therefore, when using the accepted model of the technology, the derived results should be analyzed by SEM. The research results showed that versatility and reliability affect the ease of use and safety is not have an effect. The utility did not have a direct effect on the attitudes and satisfaction, and the ease of use directly affects the ease of use, attitude and satisfaction. Finally, satisfaction with the attitude had a positive impact on the time of use. Effective strategies to manage the effect of the virtual currency will be possible to formulate from the results of this study.
Keywords
Technology Acceptance Model; Virtual Currency; Bitcoin; Acceptance;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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