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http://dx.doi.org/10.5762/KAIS.2014.15.7.4100

The Study on the Trend of Pop-Music Consumers' Behavior  

Oh, Han-Seung (Division of Applied Music, Dong-A Institute of Media and Arts)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.7, 2014 , pp. 4100-4104 More about this Journal
Abstract
The transition of the media of the Pop Music industry can be revealed by the transition of the usage pattern of Pop music consumers and the effects of mass media like TV on music consumers' preferences. This study analyzed the usage pattern and tendency, which evolves from ownership to consumption comparing the AIDMA with the AISAS model.
Keywords
Pop Music; Music Contents; Consumer Behavior model;
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