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http://dx.doi.org/10.5762/KAIS.2014.15.6.3931

Presumed Influence Factors of User Satisfaction of Seoul Digital Industrial Complex using PLS-Regression Model  

Jeong, Gwang-Seop (Green Policy Institute, Green Foundation)
Park, Gyu-Yong (Residential Design Studio, Heerim Architects & Planners)
Lee, Joo-Hyung (Graduate School of Urban Studies, Hanyang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.6, 2014 , pp. 3931-3943 More about this Journal
Abstract
Domestic industrial complexes have more loss competitiveness due to their deterioration length and environmental problems. Therefore, it is necessary to suggest the direction of realignment as advanced industrial estates and establish new alternative plans for improving the quality of public and environmental designs as well as reinforcing the competitive power. This study examined the design planning factors affecting the service users' satisfaction in the Seoul Digital Industrial Complex through a PLS regression model. The research result showed that 12 crucial design planning factors out of a total 31 planning factors have a more than 1.0 VIP. In addition, 8 comparatively important planning aspects that were measured between 0.9 and 1.0 were also investigated. These factors were the strategic design planning factors estimating the quantitative priority while enforcing the design improvement project and they should be considered as a useful material for strengthening the competitive power of the Seoul Digital Industrial Complex.
Keywords
Design Planning Factor; Environmental Design; Partial Least Square Regression Model; Seoul Digital Industrial Complex; User Satisfaction;
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