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http://dx.doi.org/10.5762/KAIS.2014.15.5.2870

The Effect of Overseas Export Factors of ICT Companies on Non-Financial Performance  

Whang, In-Pyo (Dept. of Convergence Industry, Seoul Venture University)
Yi, Seon-Gyu (Dept. of Convergence Industry, Seoul Venture University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.5, 2014 , pp. 2870-2881 More about this Journal
Abstract
In this study, I empirically analyzed the factors affecting export performance with domestic ICT companies. I set up 3 variables - companies' factors, marketing factors and factors of export supporting system - as the factors affecting export performance, based on findings of precedent studies; and I set up non-financial performance as a dependent variable. As a result of analysis, I found out that companies' factors(market orientation of CEO, competitiveness in export, experience of export) and marketing factors(diversification of overseas market, barriers to marketing), among the variables affecting export performance, were the variables affecting non-financial performance, set up as the export performance; but the factors of awareness, availability and difficulty, set up as the detail factor among factors of export supporting system, do not affect non-financial performance.
Keywords
companies' factors; marketing factors; factors of export supporting system; non-financial performance;
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