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http://dx.doi.org/10.5762/KAIS.2012.13.12.6105

Analysis and Evaluation of Users' Rating Targeted on Virtual experienced App, 'Hair Style Magic Mirror App'  

Kim, Taejin (Department of Clothing & Textiles, Hanyang University)
Chin, Seongah (Division of Multimedia Engineering, Sungkyul University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.13, no.12, 2012 , pp. 6105-6110 More about this Journal
Abstract
Smart devices have made our daily life more intelligent and provided convenient life styles in which advanced interface and high speed LTE enable us to have proliferation of empirical Apps. This research has analyzed and evaluated Unstructured data from the users who experienced 'Hair Style Magic Mirror App' by focusing on emotional information. Further this study suggests some directions that the application development industry should take in the near future. The findings through Chi-Square analysis indicate that the application has not affected the overall satisfaction of the consumers; consumers received higher satisfaction in paid version of applications than free versions. Emotional Information analysis shows that users value the practicality of each application the most. Thus, the application developers should focus on practicality and sensitivity side corresponding to the demand of consumers.
Keywords
App store; Analysis; Information processing;
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