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http://dx.doi.org/10.5762/KAIS.2011.12.8.3406

Recognition of Business Failure and Sucess of Entrepreneurial Intention of University Students  

Ha, Kyu-Soo (The Graduate School of Venture, Hoseo University)
Jung, Yoon-Baik (The Graduate School of Venture, Hoseo University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.8, 2011 , pp. 3406-3414 More about this Journal
Abstract
The main purpose of this study is to find out the attitude of university students on start-up business. The premise of this study is that the recognition on business success and failure is not the same for college students. The focus on this study is analyzing the relations of expectation of students on business start-up and on entrepreneurial intention. The result of the study is as follows. First, the expectation to the business success has positive effect on entrepreneurial intention, while the expectation to the business failure has negative effect on entrepreneurial intention. Second, the negative expectation to the market condition has negative effect on entrepreneurial intention as a control variable. The result of the survey is meaningful that the entrepreneurial intention is affected by the tendency of the business failure factors.
Keywords
Entrepreneurial intention; Business failure; Business success;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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