Browse > Article
http://dx.doi.org/10.5762/KAIS.2011.12.6.2535

Typology Study about product-selectivity on role of Home-shopping TV MD  

Na, Sang-Soo (Dept. of Advertising & Public-relation, Semyung University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.6, 2011 , pp. 2535-2542 More about this Journal
Abstract
This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about product-selectivity on role of Home-shopping TV MD. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=9) : No-relationship Type], 2[(N=3) : Experience-oriented Type], 3[(N=5) : Ability-focus Type], 4[(N=1) : Drive-importance Type]'. Like this, it found that is very different type all over. In conclusion, this study is to ascertain acceptance behavior about Reception Type on product-selectivity on role of Home-shopping TV MD ; to offer a developmental suggestion about it.
Keywords
Home-shopping TV MD; product-selectivity; Q-Methodology; Subjectivity Study;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Brown, S., D. During and S. Selden, Q Methodology. In G. Miller and M. Whicker, eds., Handbook of Research Methods in Public Administration. New York: Marcel Dekker. 1999.
2 Dryzek, John S., Discursive Democracy: Politics, Policy, and Political Science, Cambridge, UK; Canbridge University Press, 1990.
3 Stephenson, W., The Study of Behavior: Q Technique and Its Methodology. Chicago: University of Chicago Press, 1954.
4 Heung-gwu, Kim, Understanding of Q-methodology for subjectivity study, Nursing study 6(1), pp. 1-11, 1992.
5 Young-han, Kwon, Home shopping success strategic of MD, Human & Books, pp. 2-5. 2003.
6 Yong-mu, Yu. Say about TV Home shopping first 'MD', 2007.10.11, ymryu@ebn.co.kr.
7 Heung-gwu, Kim, understanding and application of Q-methodology, Communication-culture institute of Seogang Univ., p. 45, 1990.
8 Dong-hun, Sunwoo, consumer behavior study by Q-methodology, Advertising study, summer(11). KOBACO, p. 7, 1991.
9 MD Academy Acavision, www.acavision.com
10 Brown, S., Political Subjectivity: Applications of Q Methodology. New Haven: Yale University Press. 1980.