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http://dx.doi.org/10.5762/KAIS.2011.12.5.2133

A Study on Setting the Direction of Development for the Functional and Mixed Drinks using the Jeju Water  

Ko, Seong-Bo (Dept. of Industrial & Applied Economics, Jeju National University)
Hyun, Chang-Seok (Dept. of Industrial & Applied Economics, Jeju National University)
Kang, Kyung-Won (Dept. of Industrial & Applied Economics, Jeju National University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.5, 2011 , pp. 2133-2141 More about this Journal
Abstract
The environment of the health food in the world has been changed very rapidly. The world market volume of functional drinks in 2012 will be estimated at $ 26.9 billion, and Asia-Pacific market is expected to be $ 13.6 billion. The domestic market volume of bottled water in 2008 was 440 billion won, and "Jeju Samdasu" sales was 89.1 billion won. But the brand of "Jeju Samdasu" has the limits. As a solution, the comprehensive advertising of the excellence quality of Jeju water is required. To increase the likelihood of success in development of functional and mixed drinks by the water is necessary to develop a global integrated brand. In developing the functional and mixed drinks by the water, we apply the functionality of the Jeju agricultural products actively, and connect Jeju Water industry with Jeju agricultural industry, which promote the overproduction control and the high value- added agricultural products.
Keywords
Jeju Water; Functional and Mixed Drinks; Bottled Water; Water Industry; Integrated Brand;
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