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http://dx.doi.org/10.5762/KAIS.2011.12.4.1684

The effect of Spectators' Motivation on Satisfaction  

Hwang, Kum-Ju (Department of Business Administration, Chung-Ang Univ.)
Kang, Eun-Ju (Department of Business Administration, Chung-Ang Univ.)
Hahn, Ju-Hee (Department of Business Administration, Chung-Ang Univ.)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.4, 2011 , pp. 1684-1695 More about this Journal
Abstract
This study explored effects of spectators' motivation on their satisfaction from culture-art performance. Most studies of performing arts have focused on effects of marketing elements. However, this study first looked at important elements affecting audiences' satisfaction to identify considerations for effective design processes for performing arts. Second this paper examined how audiences' satisfaction affect their stress in order to understand the relationship between audiences' satisfaction and their psychological stability. This study found that emotional satisfaction and rational satisfaction could improve emotional satisfaction, while only emotional motivation could affect aesthetic satisfaction. According to our analysis, emotional satisfaction led to psychological stability and reduced audiences' stress.
Keywords
Emotional motivation; Rational motivation; Audiences satisfaction; Stress;
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Times Cited By KSCI : 2  (Citation Analysis)
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