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http://dx.doi.org/10.5762/KAIS.2010.11.12.4954

What kind of specialized services attract patients?  

Lee, Yong-Woong (Healthcare management, Korea University)
Jeong, Yeong-Sik (Healthcare management, Korea University)
Kim, Yun-Ji (Healthcare management, Korea University)
Baek, Eun-Hae (Healthcare management, Korea University)
Rhee, Hyun-Sill (Healthcare management, Korea University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.11, no.12, 2010 , pp. 4954-4961 More about this Journal
Abstract
Background: Competition among hospitals has intensified, because hospitals and beds are oversupplying and the global medical market has opened in Korea. Method: we developed questionnaires of the patient's satisfaction about 20 items. We surveyed 297 out-patients and 302 in-patients. We analyzed the descriptive statistics and regression by SPSS(Version 17) and Excel. Results: The relations with the patient's loyalty and the specialized hospital service are 1) Recommend to other person: FHR use and the assistant for follow-up treatment were related positively for out-patient and PHR and FHR use were related positively for out-patient. 2) Revisiting: PHR use and the need of an assistant for follow-up patients were related for them and the PayTV were negatively related. Conclusion: FHR, PHR and assistant system for follow-up patient's condition were very useful factors to increase patient's loyalty.
Keywords
Specialized hospital service; Hospital loyalty; CRM; PRM; PHR; FHR;
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Times Cited By KSCI : 2  (Citation Analysis)
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