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http://dx.doi.org/10.5762/KAIS.2010.11.10.3761

The Effect of Organizational Social Network Characteristics on Absorptive Capacity and Innovation Performances  

Kang, So-Ra (Division of Digital Business, Hoseo University)
Moon, Yun-Ji (Division of Business Administration, Pusan National University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.11, no.10, 2010 , pp. 3761-3771 More about this Journal
Abstract
This study, based on social capital theory, aims to explore how social network characteristics among organization members affect the absorptive capacity which is the ability to recognize the value of new information, assimilate it, and apply it to commercial ends. This paper also empirically investigates how the absorptive capacity will have an effect on organizational innovation performances toward achieving competitive advantages in the knowledge society. According to the degree of relationship intensity, social network shows two different characteristics: strong tied network and weak tied network. As strong tied network and weak tied network have relatively different network characteristics, this study assumes that each network affects the absorptive capacity with different aspects. Furthermore, we consider the moderation effect of a social network manager's ability in the relationship between social network and absorptive capacity. We surveyed innovative project performers who are engaged in the knowledge based industries. The empirical analysis results show that both strong tied and weak tied network positively affect the absorptive capacity. Successively, the absorptive capacity also has a positive impact on innovation performances.
Keywords
Absorptive capacity; Social network; Social network manager; Social capital; Innovation performance; Knowledge management;
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