1 |
Fornell, C. and Bookstein, F. L. (1982), Two structural equation models : LISREL and PLS applied to consumer exit-void theory, Journal of Marketing Research, 19, 440-452.
DOI
ScienceOn
|
2 |
Hulland, J. (1999), Use of partial least squares (PLS) in strategic management research : a review of four recent studies, Strategic Management Journal, 20, 195-204.
DOI
ScienceOn
|
3 |
Hellier, P. K., Geursen, G. M., Carr, R. A., and Rickard, J. A. (2003), Customer repurchase intention : a general structural equation model, European Journal of Marketing, 37, 1762-1800.
DOI
ScienceOn
|
4 |
Guinot, C., Latreille, J. and Tenenhaus, M. (2001), PLS path modeling and multiple table analysis, Application to the cosmetic habits of women in Ile-de-France, Chemometrics and Intelligent Laboratory Systems, 58, 247-259.
DOI
ScienceOn
|
5 |
Joreskog, K. A. and Sorbom, D. (1989), LISREL 7 User's Reference Guide, 1st ed., Scientific Software, Mooresville, IN, USA.
|
6 |
Berger, P. D. and Nasr, N. I. (1998), Customer lifetime value : marketing models and applications, Journal of Interactive Marketing, 12(Winter), 17-30.
DOI
|
7 |
Blattberg, R. C. and Deighton, J. (1996), Manage marketing by the customer equity test, Harvard Business Review, 74(4), 136-144.
|
8 |
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., and Bryant, B. E. (1996), The American customer satisfaction index : nature, purpose, and findings, Journal of Marketing, 60, 7-18.
DOI
ScienceOn
|
9 |
Fornell, C. and Larcker, D. F. (1981), Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18, 39-50.
DOI
ScienceOn
|
10 |
Bagozzi, R. P. (1980), Causal Models in Marketing, John Wiley and Sons, New York.
|
11 |
Martensen, A., Gronholdt, L., and Kristensen, K. (2000), The drivers of customer satisfaction and loyalty : cross-industry findings from Denmark, Total Quality Management, 11, S544-553.
DOI
ScienceOn
|
12 |
Noonan, R. and Wold. H. (1982), "PLS path modeling with indirectly observed variables : A comparison of alternative estimates for the latent variable," In Joreskog, K., and H. Wold, (Eds.), Systems under indirect observation : Causality, structure, prediction, Amsterdam : North Holland Publishing, 1-54.
|
13 |
Rust, R. T., Lemon, K. N., and Zeithaml, V. A. (2004), Return on marketing : using customer equity to focus marketing strategy, Journal of Marketing, 68, 109-127.
DOI
ScienceOn
|
14 |
Tenenhaus, M., Vinzi, V. E., Chatelin, Y., and Lauro, C. (2005), PLS path modeling, Computational Statistics and Data Analysis, 48, 159-205.
DOI
ScienceOn
|