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http://dx.doi.org/10.7584/ktappi.2015.47.5.043

Characteristics of Commercial Leaflets Sandwiched in Newspaper (Part 2) - Physical and Strength Properties of Leaflets According to Business -  

Yoon, Seung-Lak (Dept. of Interior Materials Engineering, Gyeongnam National University of Science and Technology)
Publication Information
Journal of Korea Technical Association of The Pulp and Paper Industry / v.47, no.5, 2015 , pp. 43-51 More about this Journal
Abstract
This research was performed to investigate the quality of leaflets provided with newspapers. The leaflets were classified according to business types and regions. The physical and strength properties were analyzed. The sizes of leaflets were 2, 4, 8 jeoljis of crown octavo, A3, A4, A5, and B3, B4, B5. Most of them were color printed and both-sides printing was much more popular than one-side printing. The leaflets about electronics, educations, and clothing showed lower density than restaurant business and other areas. The leaflets of electronics, educations, and clothing, and large stores showed lower tensile strength, and those of restaurant businesses and building trades showed relatively high tensile strengths. No differences on the quality of leaflets except for large stores were found according to business areas. Large markets made the leaflets with various types of papers, and low quality papers were also included.
Keywords
Leaflet; commercial leaflet; crown octavo; A and B paper size; physical and strength properties;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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