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http://dx.doi.org/10.7469/JKSQM.2015.43.3.439

Analysis and Classification on CSR activities of global companies in rural area  

Shin, Hyeon Am (Samsung Economic Research Institute)
Lee, Won Jun (SKK Business School, Sungkyunkwan University)
Publication Information
Journal of Korean Society for Quality Management / v.43, no.3, 2015 , pp. 439-452 More about this Journal
Abstract
Purpose: The purpose of this study is to propose useful suggestions by analyzing cases as to how global companies have implemented a rural outreach as a part of their CSR activities. Methods: Case studies were conducted. The cases were selected through the literature review and, based on two-by-two matrices, four types of cases were classified. Results: The results of this study are as follows; CSR activities of global companies in the rural area were categorized into two parts - "where to support(agricultural business or rural area)" and "how to support(whether to connect with business or not)." Conclusion: Domestic companies need to refer to the result of this study to increase the diversity and the effectiveness of their rural outreaches of CSR activities.
Keywords
Agricultural Business; Corporate Philanthropy; CSR(Corporate Social Responsibility); CSV(Creating Shared Value); Rural Area;
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Times Cited By KSCI : 2  (Citation Analysis)
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