Browse > Article
http://dx.doi.org/10.7469/JKSQM.2014.42.2.189

Developing Global Masterpiece Index and the Evaluation Method of a Masterpiece  

Shin, Wan Seon (Department of Industrial Engineering, SungKyunKwan University)
Ahn, Seon Eung (Department of Industrial & Management Engineering, Hanyang University)
Park, Sang Ho (Department of Industrial Engineering, SungKyunKwan University)
Publication Information
Abstract
Purpose: To reinforce the product competitiveness of Korean small and medium-sized business in the world market. Methods: By clarifying the definition of a masterpiece, developing global masterpiece quality index(MQI) equipped with checklists, surveying several companies and customers, and analyzing the results of the survey via the MQ zone diagram. Results: The results of the survey show the gap between Korean small and medium-sized business and global masterpiece companies in terms of MQI. From this analysis, in order for the surveyed Korean companies to be the world-class ones, the managerial aspects to be improved could be clearly pointed out through the measurement indices. Conclusion: This research would provide Korean small and medium-sized companies, which wish to get on the global masterpiece level, with an objective guideline.
Keywords
Masterpiece; Masterpiece Quality Index; Masterpiece Quality Zone Diagram;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Simon, Hermann. 2008. Hidden Champions: Lessons from 500 of the World's Best Unknown Companies. Seoul: Hurum.
2 Choi, Eun Jung, Hong, Kyung Hee, and Lee, Yoon Jung. 2010. "Korean Consumers Perceptions toward Luxury Products." Fashion Business 14(5):195.   과학기술학회마을
3 Kim, Jae Moon. 2002 "Criteria of Luxury." LG Economic Research Institute 677:28-32.
4 Lim, Ji Hoon, Kim, Hyung Sik, and Lee, Hak Sik. 2006. "Measuring Perceptions of Brand Luxury in Korea." Journal of Advertising 73:185-216.
5 Vigneron, Franck, and Lester, W. Johnson. 2004. "Measuring perceptions of brand luxury." Journal Of Brand Management 11(6):484-506.   DOI   ScienceOn