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http://dx.doi.org/10.9716/KITS.2019.18.1.201

Online-Offline Connectivity and Artificial Intelligence : Car Navigation App  

Kim, Taekyung (수원대학교 경상대학)
Publication Information
Journal of Information Technology Services / v.18, no.1, 2019 , pp. 201-217 More about this Journal
Abstract
Cars have become a necessity in modern life. It is widely used to transport people or products to a destination conveniently. However, the addition of a navigation service that provides route information and more makes driving more convenient and safer. Recent developments in the mobile app ecosystem encourages people to adopt not only an installation-type car navigation, but also a mobile app navigation, supporting connected car concepts. It should be noted that mobile apps with mobile Internet can be a significant linkage between information acquired online and offline business. This study demonstrates the impact of the app use experience for a driver in the context of applying artificial intelligence service. As a result, the introduction of artificial intelligence services has a statistically significant moderating effect on the use of mobile navigation apps. This seminal research is valuable as it evaluates the role of artificial intelligence applied to mobile navigation apps.
Keywords
Mobile App; Car Navigation; Artificial Intelligence Service; Service Science;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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