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http://dx.doi.org/10.9716/KITS.2018.17.1.105

An Exploratory Study on Customer-oriented Attributes for the Revitalization of Digital Healthcare Service : Using Interpretive Structural Modeling  

Ji, Daebum (숭실대학교 대학원 IT정책경영학과)
Choi, Jeongil (숭실대학교 경영학부)
Kim, Yonghee (숭실대학교 경영학부)
Publication Information
Journal of Information Technology Services / v.17, no.1, 2018 , pp. 105-119 More about this Journal
Abstract
The healthcare business is growing as a global core business because of the phenomenon of global aging, as well as in South Korea, skyrocketing health care costs accordingly, and changing the paradigm from treatment to the prevention-centered medical service. Especially, as the digital healthcare service stands out as a solution, major countries actively promote and support policies at the government level. Thus, this study will present attributes of a market-oriented service that would vitalize the digital healthcare service industry by investigating major attributes of the digital healthcare service. To analyze the relationships of the influences of attributes, this study used Interpretive Structural Modeling. As a result of literature research and ISM, this study can understand the eight basic attributes of the digital healthcare service (network scalability, context awareness, connection among information platforms, cost, trust, security, ease of use, usefulness) and analyze the relationships of the influences among the attributes. In addition, as this study finds some significant differences in Order Winner and Order Qualifier between the experts' group (security) and the users' group (trust, ease of use, usefulness), It provides meaningful implications for revitalization and promotion of digital healthcare service industry.
Keywords
Digital Healthcare Service; Interpretive Structural Modeling; Order Qualifier; Order Winner;
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