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http://dx.doi.org/10.9716/KITS.2014.13.1.071

Understanding Knowledge Sharing in Virtual Communities through Knowledge Seeking Behavior  

Kim, Jae Kyung (한남대학교 경상대학 경영정보학과)
Publication Information
Journal of Information Technology Services / v.13, no.1, 2014 , pp. 71-86 More about this Journal
Abstract
This study investigated knowledge browsing behavior as the factor affecting the increase of knowledge sharing intention. To conduct this study in the specific context of knowledge seeking and sharing behavior of virtual community members, literature on knowledge seeking behavior, meta-knowledge, and knowledge sharing intention was reviewed. Structural Equation Modeling was conducted to analyze survey data to test the research model of this study. The result showed that knowledge browsing have positive effects on creating of virtual community members' subject knowledge and meta-knowledge, which, in turn, affected positively their knowledge sharing intention. One of the main contributions of this study is that knowledge seeking behavior influence one's knowledge sharing intention in a virtual community. Organization managers should consider knowledge seeking behavior as not only a self-interested, consuming activity, but also a productive one through its function of constructing subject knowledge and meta-knowledge.
Keywords
Knowledge Browsing; Knowledge Sharing; Virtual Community; Meta-Knowledge;
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