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A Study on the Acceptance Model of Ubiquitous Services  

Oh, Tae-Dong (단국대학교 대학원 경영학과)
Lee, Jun-Soo (단국대학교 대학원 경영학과)
Oh, Jay-In (단국대학교 경영학부)
Publication Information
Journal of Information Technology Services / v.9, no.4, 2010 , pp. 19-36 More about this Journal
Abstract
The purpose of this study is to investigate the relationship among users perception on the characteristics of U-Services, attitude factors as mediating variables, and behavioral intention toward U-Services as the dependent variable. Based on the literature review on the related theories, the research model which analyzes the behavioral intention toward U-Services was developed. The result from the analysis of the data collected validated the U-Services Acceptance Model (USAM) proposed in this study as a sound construct framework. Futhermore, significant insights on the USAM were provided for the stakeholders and future researchers in the field of U-Services Acceptance.
Keywords
U-Service Acceptance Model; USAM; Users Perception; Attitude; Behavioral Intention; Value; Risk; Trust; Autonomy;
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